Even on hard times, it is traditional to give someone you love something special on the day of hearts. So don't be surprised if some businesses like flowers, chocolates, greeting cards, postcard printing, personalized notecards and other gift products will be on the boom. Love after all is worth spending on. So, with all that Love and cash being distributed there is something here that you can use take advantage on for your business. You use this as a great opportunity to advertise your business.
Below is a simple guide on how to advertise your business on Valentine's day. If you are new to promoting your businesses or maybe even a veteran owner who wants new ideas, then you will benefit from this guide. It details a few key strategies like postcard printing, product repackaging, personalized notecard printing and others that can help advertise you business and bring in sales. So without further ado, here is the simple guide.
1. Repackaging your products: The first thing you should do is to set aside a few choice products for a “Valentine line”. These products should be the ones that are applicable as Valentine presents, which someone can give their significant other. Of course, if your business is about food, flowers, stuffed animals, balloons and other such traditional Valentine’s presents you should have no problem. Just package them in red containers or plastics, add some ribbons and a color postcard, and they should be all set for Valentine’s. For other products however, it might take a little creative thinking on your part to apply it for the day of hearts.
For example, if you own a shop that sells gadgets and computer equipment, you may want to emphasize on discounted twin product deals that can apply for couples. Those gadgets that are colored red, or something close to red and pink can also be aimed for the “Valentine’s” crowd. Just think of ways to market and package your products so that a person may consider it as a gift to a loved one. Please take note though that if your product is really not related to anything about Love (like building materials, or poisonous chemicals), you mustn’t force yourself in doing some kind of Valentine’s marketing strategy. It just won’t work.
2. Investing in printed gift materials: Besides redressing your products, you can also have a few printed gift materials that you can give away or sell off as marketing tools. These printed materials can include color postcards or Valentine’s greeting cards, personalized notecards, bookmarks and other such paraphernalia. You can design them for the season, with hearts, butterflies, ribbons and other nice objects. Of course include your business logo, or color business card in the package so that the printed giveaway becomes your advertising tool. You can even hide some coupons or integrate them into the designs, to make sure that people will think of going to your shop or business on Valentine’s day.
3. Offering Valentine's day packages: Of course, another way to advertise your business is to offer special Valentine’s day packages. Have a large color poster printed that announces your special Valentine ’s Day deals. Focus on deals for two people of course, or try to have some big gift packages with collections of your products which can be applied as a Valentine gift. If you can, try to offer them in some kind of red packaging, or you can also offer some free gift wrapping so that people can immediately give them as gifts.
4. Creating a special event: Lastly, you can also offer a special Valentine’s event in your shop as an advertising ploy. For example, if you own a bookstore, you can have a poetry reading or story telling event for couples to enjoy. If you own a department store or something similar, maybe you can have some kind of palm reading event for free that can tell people about their Love and destiny. Basically, just think of a nice event that people associate with Love and Valentine’s Day. As people see your business, they’ll be attracted to go in and see what’s going on. It is a nice advertising tool.
Those are just four great ideas for advertising your business in Valentine’s Day. If you have are creative enough, you can also adapt these strategies, or you can even build upon them so that you can use Valentine’s Day as a way of advertising your business. Good Luck!
Below is a simple guide on how to advertise your business on Valentine's day. If you are new to promoting your businesses or maybe even a veteran owner who wants new ideas, then you will benefit from this guide. It details a few key strategies like postcard printing, product repackaging, personalized notecard printing and others that can help advertise you business and bring in sales. So without further ado, here is the simple guide.
1. Repackaging your products: The first thing you should do is to set aside a few choice products for a “Valentine line”. These products should be the ones that are applicable as Valentine presents, which someone can give their significant other. Of course, if your business is about food, flowers, stuffed animals, balloons and other such traditional Valentine’s presents you should have no problem. Just package them in red containers or plastics, add some ribbons and a color postcard, and they should be all set for Valentine’s. For other products however, it might take a little creative thinking on your part to apply it for the day of hearts.
For example, if you own a shop that sells gadgets and computer equipment, you may want to emphasize on discounted twin product deals that can apply for couples. Those gadgets that are colored red, or something close to red and pink can also be aimed for the “Valentine’s” crowd. Just think of ways to market and package your products so that a person may consider it as a gift to a loved one. Please take note though that if your product is really not related to anything about Love (like building materials, or poisonous chemicals), you mustn’t force yourself in doing some kind of Valentine’s marketing strategy. It just won’t work.
2. Investing in printed gift materials: Besides redressing your products, you can also have a few printed gift materials that you can give away or sell off as marketing tools. These printed materials can include color postcards or Valentine’s greeting cards, personalized notecards, bookmarks and other such paraphernalia. You can design them for the season, with hearts, butterflies, ribbons and other nice objects. Of course include your business logo, or color business card in the package so that the printed giveaway becomes your advertising tool. You can even hide some coupons or integrate them into the designs, to make sure that people will think of going to your shop or business on Valentine’s day.
3. Offering Valentine's day packages: Of course, another way to advertise your business is to offer special Valentine’s day packages. Have a large color poster printed that announces your special Valentine ’s Day deals. Focus on deals for two people of course, or try to have some big gift packages with collections of your products which can be applied as a Valentine gift. If you can, try to offer them in some kind of red packaging, or you can also offer some free gift wrapping so that people can immediately give them as gifts.
4. Creating a special event: Lastly, you can also offer a special Valentine’s event in your shop as an advertising ploy. For example, if you own a bookstore, you can have a poetry reading or story telling event for couples to enjoy. If you own a department store or something similar, maybe you can have some kind of palm reading event for free that can tell people about their Love and destiny. Basically, just think of a nice event that people associate with Love and Valentine’s Day. As people see your business, they’ll be attracted to go in and see what’s going on. It is a nice advertising tool.
Those are just four great ideas for advertising your business in Valentine’s Day. If you have are creative enough, you can also adapt these strategies, or you can even build upon them so that you can use Valentine’s Day as a way of advertising your business. Good Luck!
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